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LIVE November 11 · 9 AM PT / 12 PM ET

Is Alexa
recommending
your brand
this holiday season?

What the holiday data shows, and how to check where your brand stands.

With Adam Colasanto and Lucia Li
CommerceIQ

Register for free

65%

of consumers plan to use AI for at least one part of their holiday shopping

43%

plan to use AI for gift discovery

Source: Narvar 2026 holiday survey

About the webinar

Shoppers are asking Alexa what to buy. Which brands is it recommending, and why?

We analyzed Alexa for Shopping recommendations across a range of holiday shopping categories to find out. We’ll share what we learned, including what recommended products have in common and where others fall short.

What you’ll learn

Leave with actionable
steps for your
product pages

Whether you sell gifts or everyday essentials on Amazon, you’ll leave knowing how to assess your brand’s AI visibility and which improvements to prioritize this holiday season.

“Alexa, what’s a good gift for a home cook?”

1Competitor A
2Competitor B
3Competitor C
–Your brand

What drives
Alexa recommendations

See which brands and products get recommended and what they have in common.

CURRENT TITLE
Chef Knife 8 inch Stainless Steel

+ Occasion+ Recipient+ Attributes

How to optimize
your product pages

Watch a live PDP teardown revealing content gaps and opportunities to improve.

AI VISIBILITY+37 pts
AssessPrioritizeMeasure

How to increase
your AI visibility

Learn how to assess your own products and prioritize improvements ahead of the holiday shopping rush.

Live PDP teardown

A real product page, evaluated live

We’ll use our Alexa for Shopping AI Visibility Report to evaluate a real product page, uncover content gaps, and demonstrate how to optimize it for greater AI visibility.

Get the report on your own SKU, free →
CommerceIQSample report · illustrative data

Alexa for shopping visibility report

Your brand · Running shoes · Amazon

42/100AI visibility score
#5Category rank
2/8Alexa citations
−36Points behind leader

01   Competitor benchmark

Nike78
Hoka71
Brooks65
Your brand42

02   Citation performance

Best running shoes for marathon training? Not cited

Best cushioning for running shoes? Cited

Best stability shoes for overpronation? Not cited

Sample report shown for illustration.

Speakers

Adam Colasanto
Adam Colasantoin

Director of GTM for Agentic Products

Lucia Li
Lucia Liin

Customer Success Director

Position your products for more recommendations this holiday season

November 11 · 9 AM PT / 12 PM ET. Can’t make it live? Register and we’ll send you the recording.

Register now →

Used by the most loved brands in the world

Newell Brands
Colgate-Palmolive
Henkel
PepsiCo
Georgia-Pacific
Ferrero
Purina
Mondelez
Pilgrim's
Reckitt